Liam McGregor
liammcgregor.com©2026
Notes2023 Dec
Filed
2023 Dec

How couples meet

Every year or so a chart goes around showing how American couples met, decade by decade since 1950: online rising, everything else falling, and one other line, bars and restaurants, rising alongside it. I had seen it many times before I read the paper it came from.

The chart comes from How Couples Meet and Stay Together, the survey run at Stanford by Michael Rosenfeld, Reuben Thomas and Sonia Hausen, and it is landmark work. But on page eight the authors note something the picture never shows: the apparent rise in meeting at bars and restaurants after 2010 is, in their words, due entirely to couples who met online and then had their first in-person meeting at a bar. Exclude them, and bars have been declining as a place to meet since 1995. The caveat is in the text; the image is what travels.

So our relationship science team went back to the original survey data, 6,519 couples, and redrew the chart with the bar-and-restaurant category cleaned so that nobody who met online is counted twice. Eden Gibson did the work. Professor Rosenfeld kindly pointed us to the smoothing he had used: lowess for every category except online, which takes a five-year moving average so that the discontinuity of the graphical web in 1995 survives.

Plate 1
How couples meet in the US, 1950 to 2020, corrected chart
How couples meet in the US, 1950 to 2020, with the bars-and-restaurants line corrected. Marriage Pact, December 2023.
Source: Rosenfeld, Thomas and Hausen, How Couples Meet and Stay Together. Analysis of original survey data, n = 6,519. Chart by Eden Gibson.

The corrected chart went to the front page of Reddit in December 2023 and has been copied around the internet every year since. Two reactions dominate: the future is depressing, and I am glad I met my partner before dating apps. It is rare to find such widely used products so widely disliked. I hope we can change that.

Where it traveled

2023 Dec
r/dataisbeautiful reddit 7.9M views, 28.6k upvotes
2023 Dec
2024 Mar
@wormsofbarlo tweet 1.4M views, 48k likes
2024 Mar
@Dewndeym tweet 112k views, 5k likes
2024 Mar
@BostonMassUSA tweet 60k views, 1k likes
2024 May
@n4tth5 tweet 23k views
2024 Jul
Screenshot of the Reddit post
wehavethedata instagram 29k likes, 996 comments
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