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Dialog

2022
Questions about your values, E-mail
With the team at Marriage Pact

Plate 1

Daily cohort retention: for each day, you can see the percentage of users who showed up, answered their question, and viewed their result. Ten weekly cohorts, starting January 17 to April 10, 2022.

Data from Dialog. n=884 of 1,196 people. Hover for the average on a given day.

Dialog asks you one Marriage Pact question each day, and shows you how you compare to everyone else. It was built in January 2022 as the scrappiest experiment we felt comfortable releasing—an email app—to test one thing: whether introspection alone, with no social or dating features, could bring people back every day.

It could: our experiment saw 52% d30 retention, 70% DAU/WAU and 57% DAU/MAU after a couple months, despite no social or dating features—and even a few outages. It raised Marriage Pact’s seed round in eight days.

Plate 2

The daily email: one Marriage Pact question, answered on a seven-point scale in the body of the email itself.

Screenshot, Dialog, January 2022.

Plate 3

What you got as a result: how everyone else answered, where you fell, and the groups with which you were aligned or misaligned.

Screenshot, Dialog, 27 January 2022.