Fleet Street

In 2018, I was elected to direct Stanford’s comedy a cappella group. I set out to bring the group’s best art to the world. We created four music videos: One to show that we could make one at all; another to show we could go viral; a third to show we could make shrewd business decisions; and a fourth to celebrate the best art the group had to offer.

We made the Harvard diss track (affectionately called “Safety School”)—it reached 4 million views across YouTube, Bilibili and Weibo.

“All-Nighter”, which we shot over the course of 24 hours in my dorm room, went viral as well, and was named best humor video at the 2020 CARAs.

We found our audience with high school seniors and incoming freshmen, and the success of the videos sparked a virtuous cycle between talent and art: By the end of our year, show attendance and demand for auditions had doubled, letting the group pursue more audacious bets.