Matchbox
At any function, who is the one person you should meet before you leave?
With the team at Marriage Pact
In any room you walk into, there’s someone you should meet. Matchbox helps you find them. Hosts use Matchbox to match everyone in the room: they pick the questions, set time and the place, and the algorithm does the rest, ultimately revealing everyone’s match at the exact same time.
This was inspired by a common request we’ve received over the years: to let people run their own “mini marriage pacts”—for school clubs, professional conferences, friend hangouts, and even at weddings. It has earned a life of its own, having now matched 100,000s of people in 100 countries.
It’s earned 60 million views, and parties have stretched from private member’s clubs in New York to hotels in Pakistan, and from restaurants in Buenos Aires to the beaches of Tel Aviv. Matchbox parties have been featured on the TODAY show, CNN, Reuters, and the TED stage.
Matchbox is what we used to develop our playbook to consistently, systematically go viral. In the first two years, we drew 60 million views across Instagram and TikTok.