Missed Connections Photo Booth
Matchmaking photo booth
University Place, New York
With the teams at Marriage Pact, Faceplace, and Meet Cutes NYC
A photo booth on a New York City street corner prints something unexpected: step inside and take your pictures, and it’ll print the photos of your best match. It builds on our matchmaking technology from Matchbox: Twenty-six questions, ten dollars, and three photos later, you have a first name and a dream.
Built in partnership with Meet Cutes NYC and Faceplace photo booths, the first booth opened in July 2026. It matched 10,000 people in its first 52 days, got 30 million views on tiktok, and was covered by Reuters, the Associated Press, CBS Evening News, and the Washington Post. One couple who found each other was interviewed live on ABC.
Scroll down ☟ to see some of the videos people have made, describing the experience in their own words and showing it through their own eyes.
we made a photo booth that matches strangers. We're calling it the "Missed Connections" photo booth.
take our questionnaire, then take your photo in the booth. You'll get two photo strips: (1) yours, plus (2) the one of your Missed Connection.
I got my fiancée :)
The booth gives anyone a platform to tell their own story. In the booth’s first 30 days, our posts drew 8.6 million organic views, and inspired 20 million more as strangers shared their own experiences.